PPC and Blogging - Part 7

Blog for Traffic and Income

This is Part 7 of a crash course that will teach you how to use blogs to drive traffic to your Small Business Website and earn extra income.

Pay-Per-Click (PPC) Revenue and Blogging

Another benefit of blogging, beside more traffic, is the ability to make money from pay-per-click advertising. Whether you prefer Microsoft AdCenter, Google AdSense, Yahoo Ads, or one other the many other Pay-per-click (PPC) options, one of the easiest ways to generate income is by integrating ads into your blog. PPC and blogs go together peanut butter and jelly.

The key with any PPC optimized website is traffic, the more traffic that comes to the website, the more clicks the ads will get. While traffic is the key, there is one other important aspect of PPC money making schemes, and that is keyword placement. PPC advertisements are triggered by a keyword, or set of keywords. If your blog is rich in relevant keywords you should see PPC ads that your readers will click. Also, since inline ads are triggered by specific keywords you may need to ‘optimize’ your blog content to support relevant keywords. Don’t forget, though, that it is more important that readers find your blog content valuable so make sure your blog content keeps ‘human’ readability as its primary focus.

With blogs you can be assured that if you are making daily posts, most every PPC ad possible for your niche will run at some point during the blog’s life. This means that the variety of PPC ads on blogs is much higher than you’d experience on a more static ‘sales’ website.

PPC is a marketing business that needs to be tested constantly to ensure effectiveness. The sad fact is that many websites need to have certain keywords on them to attract big dollars, and the typical PPC client might not get the traffic to trigger those ads for years, if ever. With blogs you can constantly test new keywords to find the ones that best match your visitor’s and produce the most income for you.

Using PPC as a way to make extra income with blogs simply makes sense, a lot of sense, as it is the easiest, most effective way to make extra money on the internet without doing a single thing different with your blog besides placing the code in at the top to allow the ads to be shown.

Part 8 of this course soon: Ad Placement - How and Where to Place Your Ads

If you need help getting started or growing your small business online, visit
Webs 4 Small Business at http://www.Webs4SMB.com/ or
Riverbank Consulting at http://www.riverbankconsulting.com/

Can't wait to read the entire Blogging Crash Course?
Become a Small Business Insider!

Join the Webs 4 Small Business Insider Mailing List and get the full course and a valuable coupon.