Blog Ad Placement – Part 8

Blog for Traffic and Income

This is Part 8 of a crash course that will teach you how to use blogs to drive traffic to your Small Business Website and earn extra income.

Ad Placement - How and Where to Place Your Ads on Your Blog

In generating extra income with blogs there is one element that trumps all the rest in importance: advertisement placement. The actual spot where you put your ad is as important to your profits as any other thing you do with your blog, ever. The most successful people that blog for profit utilize special placement for their advertisements so to best get results from the site visitor.

Putting your advertisements at the top of the blog isn't good enough anymore. Many people have been using computers long enough that they have become accustomed to ignoring the advertisement banners at the top of a website, or blog. Thus website and blog publishers must find new and unique ways to get the advertisements read, and clicked by your visitors.

One place to put the advertisements for your blog is directly to the right hand side of the daily blog post. Research shows that the human eyes tend to gravitate to the upper right hand side of any page, which is where your advertisement should be in order to obtain maximum exposure. The more the ad is put in this spot, the better rate of clicks that you will get on the ad.

Another great place to put the advertisement is in the body of the text. This is commonly done by highlighting, and adding hyperlinks to some of the more popular keywords. By adding such keywords you can simply click on the highlighted word to learn more about a product, or service you might be promoting. Text ads placed within the text of your content aren't ever very big as not to disrupt the text, but they can pack a serious punch in terms of sales because of the natural curiosity of the reader to check out whatever it is you are promoting.

Finally you can place advertisements at the bottom of the blog, with more information about you, the author of the blog. Since blogs are typically personal, people enjoy reading about the author, and thus it makes sense to include a few ads near your profile, to capitalize on the profile checking nature of your visitors.

Part 9 of this course soon: Getting Traffic to Your Blog

If you need help getting started or growing your small business online, visit
Webs 4 Small Business at http://www.webs4smb.com/ or
Riverbank Consulting at http://www.RiverbankConsulting.com

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